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The 50 Most-Frequently Read Articles
in Journal of Macromarketing during October 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Gene R. Laczniak, Patrick E. Murphy |
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Normative Perspectives for Ethical and Socially Responsible Marketing |
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Dec 01, 2006; 26: 154-177.
(In "Article")
[Abstract]
[PDF]
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| 2. |
Robert V. Kozinets, Andrea Hemetsberger, Hope Jensen Schau |
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The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing |
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Dec 01, 2008; 28: 339-354.
(In "Article")
[Abstract]
[PDF]
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| 3. |
Mark Tadajewski, Michael Saren |
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Rethinking the Emergence of Relationship Marketing |
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Jun 01, 2009; 29: 193-206.
(In "Article")
[Abstract]
[PDF]
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| 4. |
Alexander Nill, John A. Schibrowsky |
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Research on Marketing Ethics: A Systematic Review of the Literature |
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Sep 01, 2007; 27: 256-273.
(In "Article")
[Abstract]
[PDF]
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| 5. |
Michael R. Mullen, Patricia M. Doney, Selima Ben Mrad, Shirley Ye Sheng |
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Effects of International Trade and Economic Development on Quality of Life |
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Sep 01, 2009; 29: 244-258.
(In "Article")
[Abstract]
[PDF]
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Last Updated: 11/09/2009 04:16:56
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