Journal of Macromarketing

 

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Sign In to gain access to subscriptions and/or personal tools. 		The 50 Most-Frequently Read Articles
in Journal of Macromarketing during July 2008 -- updated monthly

Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.

1.  Gene R. Laczniak, Patrick E. Murphy
Normative Perspectives for Ethical and Socially Responsible Marketing
Dec 01, 2006; 26: 154-177.
(In "Article")   [Abstract]     [PDF]
 
2.  Shelby D. Hunt, Scott J. Vitell
The General Theory of Marketing Ethics: A Revision and Three Questions
Dec 01, 2006; 26: 143-153.
(In "Article")   [Abstract]     [PDF]
 
3.  Roger A. Layton, Sanford Grossbart
Macromarketing: Past, Present, and Possible Future
Dec 01, 2006; 26: 193-213.
(In "Article")   [Abstract]     [PDF]
 
4.  Philip Kotler, Ned Roberto, Tony Leisner
Alleviating Poverty: A Macro/Micro Marketing Perspective
Dec 01, 2006; 26: 233-239.
(In "Article")   [Abstract]     [PDF]
 
5.  D. G. Brian Jones, Eric H. Shaw
Historical Research in the Journal of Macromarketing, 1981–2005
Dec 01, 2006; 26: 178-192.
(In "Article")   [Abstract]     [PDF]
 
   [Next 5 Articles]

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Last Updated: 08/03/2008 10:11:43