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The 50 Most-Frequently Cited Articles
in Journal of Macromarketing as of November 1, 2009 -- updated monthly
Most-cited rankings are recalculated at the beginning of the month.
Rankings are based on citations to articles on this journal site from articles in HighWire-hosted journals.
| 1. |
Shelby D. Hunt, Scott Vitell |
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A General Theory of Marketing Ethics |
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Jun 01, 1986; 6: 5-16.
(In "Article")
[Abstract]
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| 2. |
William Kilbourne, Pierre McDonagh, Andrea Prothero |
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Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm |
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Jun 01, 1997; 17: 4-24.
(In "Article")
[Abstract]
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| 3. |
Edward W. Cundiff |
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A. Macromarketing Approach to Economic Development |
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Jun 01, 1982; 2: 14-19.
(In "Article")
[Abstract]
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| 4. |
Johan Arndt |
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The Political Economy of Marketing Systems: Reviving the Institutional Approach |
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Oct 01, 1981; 1: 36-47.
(In "Article")
[Abstract]
[PDF]
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| 5. |
Herbert Rotfeld |
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Book Review Section and Communications |
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Jun 01, 1989; 9: 55-57.
(In "Article")
[PDF]
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Last Updated: 11/09/2009 04:16:03
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