Journal of Macromarketing -- Journal of Macromarketing OnlineFirst Articles (date view)

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Journal of Macromarketing offers OnlineFirst by which forthcoming articles are published online before they are scheduled to appear in print. More details, including how to cite OnlineFirst articles can be found on the OnlineFirst Fact Sheet.

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

November 15, 2009

James W. Gentry and Robert A. Mittelstaedt: Remittances as Social Exchange: The Critical, Changing Role of Family as the Social Network
Journal of Macromarketing first published on November 15, 2009 as doi:10.1177/0276146709352218
[Abstract] [OnlineFirst PDF]

Martin Stack: Was Big Beautiful? The Rise of National Breweries in America’s Pre-Prohibition Brewing Industry
Journal of Macromarketing first published on November 15, 2009 as doi:10.1177/0276146709352215
[Abstract] [OnlineFirst PDF]

Ross Brennan, Lynne Eagle, and David Rice: Medicalization and Marketing
Journal of Macromarketing first published on November 15, 2009 as doi:10.1177/0276146709352221
[Abstract] [OnlineFirst PDF]

Alexander Nill and Andreas Geipel: Sharing and Owning of Musical Works: Copyright Protection from a Societal Perspective
Journal of Macromarketing first published on November 15, 2009 as doi:10.1177/0276146709352217
[Abstract] [OnlineFirst PDF]

November 10, 2009

Giana M. Eckhardt and Anders Bengtsson: A Brief History of Branding in China
Journal of Macromarketing first published on November 10, 2009 as doi:10.1177/0276146709352219
[Abstract] [OnlineFirst PDF]

Natalie Ross Adkins and Haeran Jae: Marketplace Vulnerability of Limited English Proficient Consumers: Opportunities to Increase Knowledge in Macromarketing
Journal of Macromarketing first published on November 10, 2009 as doi:10.1177/0276146709352222
[Abstract] [OnlineFirst PDF]

Elten Briggs, Mark Peterson, and Gary Gregory: Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers' Pro-Social Attitudes
Journal of Macromarketing first published on November 10, 2009 as doi:10.1177/0276146709352220
[Abstract] [OnlineFirst PDF]

Anusorn Singhapakdi, M. Joseph Sirgy, Dong-Jin Lee, and Scott J. Vitell: The Effects of Ethics Institutionalization on Marketing Managers: The Mediating Role of Implicit Institutionalization and the Moderating Role of Socialization
Journal of Macromarketing first published on November 10, 2009 as doi:10.1177/0276146709352216
[Abstract] [OnlineFirst PDF]

September 30, 2009

Sylvain Charlebois and JoAnne Labrecque: Sociopolitical Foundations of Food Safety Regulation and the Governance of Global Agrifood Systems
Journal of Macromarketing first published on September 30, 2009 as doi:10.1177/0276146709346255
[Abstract] [OnlineFirst PDF]

September 3, 2009

Madhu Viswanathan, Anju Seth, Roland Gau, and Avinish Chaturvedi: Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation
Journal of Macromarketing first published on September 3, 2009 as doi:10.1177/0276146709345620
[Abstract] [OnlineFirst PDF]

September 1, 2009

Tim J. Burkink and Raymond Marquardt: Food or Fuel? An Analysis of Systems in Conflict
Journal of Macromarketing first published on September 1, 2009 as doi:10.1177/0276146709345622
[Abstract] [OnlineFirst PDF]

Roger A. Layton: On Economic Growth, Marketing Systems, and the Quality of Life
Journal of Macromarketing first published on September 1, 2009 as doi:10.1177/0276146709345108
[Abstract] [OnlineFirst PDF]

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